He has more than three decades of industrial and academic experience as he rose from the position of Lecturer in Management to the highest position of Senior Professor in Management working in the states of Maharashtra, Tamilnadu and Kerala. He has shown that learning is not complete as he is continuously learning and researching in the field of management. During 2022, he completed a MOOC course in Talent acquisition and Management and got the first rank in India. His teaching areas are marketing management, Product Management, Brand Management, Entrepreneurship, Advertising and Sales Promotion, Rural Marketing, Digital Marketing which prompted him to write 12 leading text books in these areas through nationally renowned publishers. He was also instrumental in getting two national patents which are now live for the industry. He has written more than 200 articles in the Scopus, UGC-CARE journals of repute. He has won four best paper awards for papers presented in the International conferences and another four best paper awards for papers presented in the national conferences. Notable one is his Chandrasekar Action Attitude Model (CAA) which won the gold medal from the Indian Commerce Association. He is also adorning the editoral board of 18 reputed international journals.

He has so far supervised 63 scholars to complete their Ph.D. in Management and of which many scholars belonged to Afghanistan, Kenya, Iran, Ethiopia and currently he is supervising 10 scholars for their research work. He has been in the research committees of many south Indian universities and offered his research expertise. He has offered his research and academic expertise to many International and Indian universities. For nearly eight years, he adorned the position of Dean of Faculty of Management studies and was instrumental in launching many innovative management programmes in Food processing management, Travel and Tourism, Logistics Management and Tourism and Hospitality. Through external funding to University of Kerala, was able to obtain about Rs.1570 million for research and infrastructural development. He was the first to bring in the novel concept of Chair Professorship in University of Kerala. His quest for developing Entrepreneurship in the state of Kerala, he was able to work closely with Department of Science and Technology, Government of India. On administrative front, he held the posts of Acting Vice Chancellor, Registrar in charge, Director of School of Business Management and Legal studies and Head of the Department for more than a decade. He is also in the national council of All India Management Association, Indian Society for Training and Development. He got the fellowships from many reputed institutes and was honored for his research output by many international and national agencies. He is also considered as the Top 10 thinkers 2023 by MTC Global, Won the Asia’s best Professor in Marketing by CMO, Singapore. He was instrumental in launching Executive MBA, Distance MBA, Evening MBA, Energy management etc.,. through various universities. A proud alumnus of prestigious BITS, Pilani, BSMED, Bharathiar University and Alagappa University, he is continuing to contribute in the management education and research on a global scale.