MARKETING CLUB
IMK’s marketing club is focused on inspiring students' marketing knowledge and skills through marketing-based activities. The club serves as a platform for students to dive into the dynamicmarketing world. The club is highly interested in enhancing students' commitments to one of the fastest-growing and dynamic fields in management. The marketing club is designed to test marketing skills and capabilities through case studies, role plays, seminars, and interactive sessions with industry experts in the marketing field. We are working purely on the students' enthusiasm and guidance from faculty and field experts.
VISION
To become the premium platform for aspiring marketing executives for the Global Business Ecosystem while being an incubator for a culture of creativity, professionalism, and social responsibility while simultaneously contributing to the advancement of marketing knowledge and practice in the region.
MISSION
To cultivate a dynamic community of marketing enthusiasts driven by innovation, collaboration and ethical practices, empowering members to excel in the ever-evolvingmarketing landscape.
Objectives
- To ensure the practical application of Theoretical Knowledge through an intense mentorship programme and workshops
- To develop and Enhance Soft Skills, including effective communication skills
- To provide Industry Insightsthrough seminars, Industrial visits, and one-to-one interaction with marketing experts.
- To enhance one’s potential of securing an internship, secure jobs and build it up to a successful career.
- To build up entrepreneurial abilities in the competitive field of marketing.
Activities
- Brain of Marketing -quiz
- Marketing plan competition
- Marketing success stories- case analysis
- Brand quiz
- Advertising campaign planning competition:
- Marketron
- Moot championships
- Social media campaign competition
Faculty Coordinator
Dr. K S Chandrasekar
Senior Professor
Institute of Management in Kerala
University of Kerala, Karyavattom Campus
Contact no: +91 9447268840
Email:kscnair@keralauniversity.ac.in
kscnair@gmail.com
Club Coordinator
Ahammed Rameez
MBA General
Email: ahammedrmz@gmail.com
Phone: 7736352202