Business Analytics is a set of techniques and process that can be used to analyze large and noisy data to improve business performance through fact-based decision making. The contribution of Business Analytics in making strategic decisions for an organization’s success is growing at a rapid pace. Business Analytics helps to understand analytics and to know how it can be used to derive meaningful insights and make tactical decisions for an organization.

The Business Analytics for Strategic Decision making programme will help the learner to understand the essentials of business analytics such as statistics, predictive allistics ,prescriptive analytics, machine learning techniques, data visualization, and data story telling, among others, along with the real-world applications of analytics across multiple business functions. This will equip the learner to gain a competitive advantage by capturing data-enabled business opportunities and providing much-needed data literacy. It has been proven to be highly useful in industries such as banking, insurance, telecom ,retail, travel, health care, etc. The program is designed to provide in-depth knowledge of data-based decision-making using real case studies. This programme offers best-in-industry content created by experts in the area. The right mix of self-paced learning videos, physical sessions, knowledge checks, business scenarios, and hands-on projects leveraging the expertise of industry and academia will help the learner understand the concept of analytics, and apply these concepts to find meaningful insights.

This programme is Ideal for graduates and post-graduates who seek high-end jobs in Business Analytics, or aspire to lead analytics projects, Middle-level managers who wish to switch to a career in analytics, Business analysts who want to sharpen their knowledge in analytics, Executives from any industry with access to a massive data stream such as IT services, banking and financial services, retail, consumer products, and healthcare seeking to attain data fluency, use analytics for strategic advantage, and develop an analytics road map for their organisation.